The simple idea of reinvented comfort.
“My mission? To simplify women’s lives.”
Having worked with prestigious brands such as Victoria's Secret, Dim, Calvin Klein, M&S and many more, I have dedicated my career to understanding the real needs of women.
I saw the limitations of traditional bras, which were often uncomfortable and poorly adapted to the diversity of bodies.
Lingerie that fits every woman
Every woman is unique. Yet, standard lingerie struggles to keep up:
The shape of the breasts, their position, the size of the rib cage, everything evolves and changes over time and life experiences.
Yet traditional bras do not take this diversity into account.
Often stiff, with painful underwires, straps that fall off and awkward closures.
My solution?
The central idea of Braxiere is its deconstructed design in two independent parts.
This patented innovation allows for what no conventional bra can offer:
❥ A Perfect Fit
Your bust is unique, and so is Braxiere. Each cup adjusts independently for a balance between naturalness and comfort. Whether you have natural asymmetry, a prosthesis, or simply different needs on each side, the Braxiere is there for you.
❥ Personalized support
Each breast receives the precise support it needs, independently. This means effective, even support without excessive compression, for a naturally rounded and precisely supported bust.
❥ Daily adaptability
As your body changes, so do your needs. The dual-cup design allows for constant micro-adjustments, ensuring tailored comfort whether you're active, resting, or as your body shape evolves.
❥ Without Constraints
Because both parts move with you, not against you. No more tugging or riding up. Enjoy unprecedented freedom of movement and all-day comfort.
Our awards
Thanks to its unique character, we have won several awards:
