BraXiere: Underwear designed to adapt to each and every one of us.
Each of us is unique, from the shape and position of our breasts to the size of our ribcage.
Over time, and through life’s journey, our bodies change, redefining our curves. This diversity, which should be celebrated, often becomes a challenge when it comes to finding comfortable underwear. Traditional bras are rigid, with slipping straps, painful underwires, and tricky closures.
To address these challenges, Macha Brizay, a lingerie expert, decided to create BraXiere.
"My goal is to make women’s lives easier while helping them feel beautiful and dignified."
With 30 years of experience in the lingerie industry, Macha set out to reinvent the bra so it adapts to our bodies, not the other way around.
Her vision was to create lingerie that celebrates the diversity of bodies while offering unmatched comfort.
The Accroche-Cœur was awarded the Gold Medal at the 2019 Lépine Competition, innovation prizes at the SilverEco shows in 2019 and 2024, and other accolades in Vendée.
“A revolution in lingerie.”
The Accroche-Cœur is designed as two distinct parts, without a separator, to embrace individuality.
Its cups function like gloves, independently supporting each breast or prosthesis. This dual-cup design reduces the strain of each breast's weight on the shoulders, providing proper support without the need for underwires. Additionally, it offers a plunging neckline that is nearly impossible with traditional bras.