Lépine Competition
2019

Lépine Competition

Paris Fair

Award for technical innovation in bra design.

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2018 Graduates' Class
2018

2018 Graduates' Class

Réseau Entreprendre

191st winner of Réseau Entreprendre® Vendée.

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Silver Eco
2018

Silver Eco

On-Medio

Certification recognizing our 100% French manufacturing.

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Vendée woman of the year
2018

Vendée woman of the year

Vendée

Awarded for exceptional comfort and quality of manufacture.

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Press Articles

March 27, 2025Les Echos

Braxiere et Cetera is relaunching its innovative bra on the American medical market

The Vendée-based lingerie company is about to sign a joint venture in the United States to market its bra in the post-operative field.

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May 13, 2025Nantes St Nazaire Chamber of Commerce and Industry

A look back at the 8th Health Innovation Meeting

The Health Business Club, run by the Nantes St-Nazaire Chamber of Commerce and Industry, organized the 8th Health Innovation Meeting in partnership with the Nantes University Hospital, Atlanpole, and Atlanpole Biotherapies. This successful event brought together 80 participants to discuss the theme of AI in healthcare.

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March 7, 2024Rose Up

Our selection of post-operative bras

Post-operative lingerie is becoming more feminine! Here is our selection of comfortable and sexy bras, for all budgets and all desires.

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February 5, 2022RCF Radio

Macha Brizay, founder of Braxiere

With Valentine's Day just around the corner, let's talk about innovation in lingerie. An idea from the Vendée region that could soon be talked about worldwide: the ball is now in the court of the biggest women's underwear brands.

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August 23, 2021Underlines Magazine

Innovation… from BraXiere

BraXiere is a French development company that saw a need for change in the way women's underwear is created. The creator and founder of BraXiere et Cetera, Macha Brizay, started her career with luxury, European lingerie brands in the early 90s.

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May 31, 2021City of Saint-Hermine

Macha Brizay and her company Braxière, an innovative entrepreneur in Sainte-Hermine

We went to meet Macha BRIZAY, creator of the company BraXière in Sainte-Hermine.

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April 20, 2021Textile Addict

Lingerie, bras, and breast cancer: The latest post-mastectomy collections

More and more lingerie brands and companies are now offering lines dedicated to post-mastectomy bras and sports bras. The goal is to combine comfort and femininity.

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October 1, 2020For Women

Breast cancer: finally, pretty post-mastectomy lingerie

Post-operative lingerie can also be beautiful and sexy. Faced with a lack of offerings from traditional brands, more and more small brands are launching their own bras designed for women who have undergone breast cancer surgery.

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October 25, 2019Europe 1

France is on the move academy

Macha Brizay, Founder of Braxiere. Creation and filing of an international patent and started marketing the bra of the future a year ago.

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October 4, 2019France 3

Pink October: A designer from the Vendée region invents BraXière, an innovative bra

After breast cancer, it's not always easy to find a bra that fits your new body shape. Macha Brizay has created adapted and innovative lingerie.

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August 28, 2019Magazine Name

Braxiere: women's underwear adapted to all body shapes

To offer all women underwear adapted to their bodies, Macha Brizay, a lingerie specialist, created BraXiere, a bra that offers comfort and support without pain or constraints.

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May 10, 2019Actu.fr

Vendée: Innovative lingerie, a gold medal for BraXiere et Cetera at the Concours Lépine

BraXiere et Cetera's innovative lingerie wins a gold medal at the prestigious Concours Lépine at the Foire de Paris.

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May 3, 2019BFMTV

Who are these inventors trying their luck at the Lépine competition?

Novices or serial inventors, nearly 550 of them are present at the Paris Fair, hoping to see their invention distinguished by the jury.

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April 1, 2019France Bleu

Macha Brizay, working girl and bra expert, Vendée woman of the year 2018

This week in "Les Gens d'Ici," Macha Brizay shares her story. A bra expert, technical and development manager, she worked all over the world before settling in Vendée.

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March 13, 2019The Best of Intima

Macha Brizay Presents Braxiere, a French Take on a Body Inclusive Bra13 March 2019

The creator of the innovative Braxiere presents her inclusive design. This two-piece, cross-front bra and fully opening panties are ideal for those with limited mobility.

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February 15, 2019West France

Her project: lingerie for all bodies

Every Friday, we feature a project from one of our subscribers. Today, it's Macha Brizay's project.

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February 3, 2019Huffingtonpost

Plus-size lingerie for Valentine's Day in all its forms. Article Title Here

A selection of lingerie brands adapted to all waist sizes, because seduction takes many forms.

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December 21, 2018Western France

Sainte-Hermine. Macha wants to revolutionize the bra industry

Macha Brizay launched an innovative start-up at the beginning of the year, focusing on the design of underwear.

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May 7, 2018Silver Eco

One day, one winner: interview with Macha Brizay, founder of Braxiere et Cetera and winner of Best Product/R&D Initiative 2018

On March 29, 2018, the SilverEco Awards 2018 recognized nine winners for their contributions to the field of healthy aging. SilverEco.fr met with each of them and presents their projects.

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April 18, 2018Western France

Her lingerie adapts to loss of autonomy

After years in the creation of women's lingerie for large companies, Macha Brizay has just settled in Sainte-Hermine, and is launching "Braxière, intelligent lingerie", bras and panties adapted for women who suffer from loss of autonomy.

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